Some company websites and online stores seem to think that a blog today does not make sense . You only have to look at the site to discover that you do not have one, and if you have one, it has not been updated for some time.
However there are several reasons why it is important to have a blog if you have presence on the Internet . Let’s see some of the most important to develop a good online strategy.
Having a blog makes you an expert
Well, actually the fact of publishing content in a blog does not work miracles. It is necessary that you do it in such a way that it shows that you know what you are talking about with each post. It is an essential way to show the world that you can meet their needs related to the sector to which you belong.
If you write content on your blog, so that readers can understand concepts in a simple way, you will stand out against the competition. And you will do it in a close, original and attractive way.
A blog is key to SEO
How are you reading? If you want to get good search engine rankings, you need a blog . Creating new content on a regular basis is one of the things that Google and company value most.
Moreover, if robots go around your page and do not see that there are changes in the content, in addition to stop passing often consider that it is not active. And what is in it is not really interesting for the public, so it does not deserve to be in a good position.
It is essential to have a blog in which to publish often valuable content for users. And thus increase your chances of visibility, traffic and sales.
Fundamental to your marketing strategy
If you have a company page above all, a blog will help you stand out in your marketing strategy. The contents attract potential customers , who at the appropriate time will come to your site to buy. But only if you remember what you published a few weeks ago about that product that you just launched.
In addition, the blog is the perfect content platform to create publications on social networks . To follow a good strategy you will have to know how to combine it properly.
The blog is your image
Brand content is a pillar for any online project. And nothing better than a blog in which to define a style and approach users with a clear language and that they can understand.
The product sheets have to be neutral, and the cover pages somewhat sober, depending on what your activity is. But with a blog you can give it a different touch and connect with the audience, so that when you think of a product or service, it is the first thing you think about.
There are other reasons why you should have a blog right now . If you have not started it yet, do not think that you do not need it, because you are losing a fundamental element to boost your business.